Managing Event Communication
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers interview technique and brand positioning from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with content planning, reputation measurement and media relations in their own organisation.
What delegates leave able to do
- Explain content planning to someone who does not do the work, measured against recognised crisis communication protocols
- Spot where reputation measurement is failing before it becomes a finding
- Take ownership of media relations rather than escalating it
- Put issues management on a footing they can defend to a reviewer
What the course covers
- Interview technique
- Brand positioning
- Content planning
- Reputation measurement
- Media relations
- Issues management
- Internal communication
Who should attend
- public relations practitioners
- executives who face media
- communications managers
- stakeholder relations officers
- corporate affairs managers
