Print this page or save it as a PDF to circulate internally.
Back to the course
Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Managing Social Media Strategy
Communications and Public Relations|3 days|Classroom or live online
This programme is for the person accountable for the work rather than the person doing it. It covers community engagement and campaign planning from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with press release writing, brand positioning and issues management in their own organisation.
What delegates leave able to do
- Put press release writing on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
- Explain brand positioning to someone who does not do the work
- Review issues management and say plainly whether it is working
- Improve social media strategy within their own organisation
What the course covers
- Community engagement
- Campaign planning
- Press release writing
- Brand positioning
- Issues management
- Social media strategy
- Spokesperson training
Who should attend
- marketing managers
- spokespeople and media contacts
- stakeholder relations officers
- public relations practitioners
- corporate affairs managers
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 5 to 7 Oct 2026 | Online | USD 900 |
| 16 to 18 Nov 2026 | Cape Town | R13 000 |
| 25 to 27 Jan 2027 | Johannesburg | R13 000 |
| 15 to 17 Mar 2027 | Lagos | USD 1 500 |
| 26 to 28 Apr 2027 | Online | USD 900 |
| 31 May to 2 Jun 2027 | Cape Town | R13 000 |
| 5 to 7 Jul 2027 | Online | USD 900 |
| 16 to 18 Aug 2027 | Johannesburg | R13 000 |
| 13 to 15 Sep 2027 | Cape Town | R13 000 |
| 11 to 13 Oct 2027 | Nairobi | USD 1 500 |
| 8 to 10 Nov 2027 | Accra | USD 1 500 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)