Managing Social Media Strategy
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers community engagement and campaign planning from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with press release writing, brand positioning and issues management in their own organisation.
What delegates leave able to do
- Put press release writing on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
- Explain brand positioning to someone who does not do the work
- Review issues management and say plainly whether it is working
- Improve social media strategy within their own organisation
What the course covers
- Community engagement
- Campaign planning
- Press release writing
- Brand positioning
- Issues management
- Social media strategy
- Spokesperson training
Who should attend
- marketing managers
- spokespeople and media contacts
- stakeholder relations officers
- public relations practitioners
- corporate affairs managers
