Media Relations for Non-Specialists

Communications and Public Relations|2 days|Classroom or live online

Media Relations for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through internal communication and community engagement without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with campaign planning, press release writing and stakeholder mapping in their own organisation.

What delegates leave able to do

Spot where campaign planning is failing before it becomes a finding, measured against established corporate communication practice
Put press release writing on a footing they can defend to a reviewer
Take ownership of stakeholder mapping rather than escalating it
Review investor communication and say plainly whether it is working

What the course covers

Internal communication
Community engagement
Campaign planning
Press release writing
Stakeholder mapping
Investor communication
Media relations

Who should attend

corporate affairs managers
executives who face media
internal communication specialists
spokespeople and media contacts

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

11 to 12 Jan 2027	Cape Town	R10 000
15 to 16 Feb 2027	Harare	USD 1 100
22 to 23 Mar 2027	Cape Town	R10 000
26 to 27 Apr 2027	Johannesburg	R10 000
7 to 8 Jun 2027	Port Louis	USD 1 100
19 to 20 Jul 2027	Durban	R10 000
30 to 31 Aug 2027	Pretoria	R10 000
4 to 5 Oct 2027	Pretoria	R10 000
8 to 9 Nov 2027	Kampala	USD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)