Media Relations for Non-Specialists
2 days|Delivered on request
Media Relations for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through internal communication and community engagement without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with campaign planning, press release writing and stakeholder mapping in their own organisation.
What delegates leave able to do
- Spot where campaign planning is failing before it becomes a finding, measured against established corporate communication practice
- Put press release writing on a footing they can defend to a reviewer
- Take ownership of stakeholder mapping rather than escalating it
- Review investor communication and say plainly whether it is working
What the course covers
- Internal communication
- Community engagement
- Campaign planning
- Press release writing
- Stakeholder mapping
- Investor communication
- Media relations
Who should attend
- corporate affairs managers
- executives who face media
- internal communication specialists
- spokespeople and media contacts
