Media Relations in the Public Sector

Communications and Public Relations|3 days|Classroom or live online

Media Relations in the Public Sector takes the discipline and works it through the constraints of this operating context, including campaign planning, brand positioning and the compliance obligations that come with it. The sector framing is necessary because an organisation's reputation is now formed faster than its communications function can respond, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with media relations, spokesperson training and crisis communication in their own organisation.

What delegates leave able to do

Spot where media relations is failing before it becomes a finding, measured against stakeholder mapping methodology
Make a decision about spokesperson training without waiting for a specialist
Put crisis communication on a footing they can defend to a reviewer
Take ownership of social media strategy rather than escalating it

What the course covers

Campaign planning
Brand positioning
Media relations
Spokesperson training
Crisis communication
Social media strategy
Investor communication

Who should attend

communications managers
marketing managers
spokespeople and media contacts
executives who face media

Fees

South Africa	R13 000
Elsewhere in Africa and the Gulf	USD 1 500
Live online	USD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

2 to 4 Nov 2026	Nairobi	USD 1 500
18 to 20 Jan 2027	Cairo	USD 1 500
1 to 3 Mar 2027	Dubai	USD 1 500
19 to 21 Apr 2027	Dubai	USD 1 500
17 to 19 May 2027	Online	USD 900
28 to 30 Jun 2027	Accra	USD 1 500
2 to 4 Aug 2027	Johannesburg	R13 000
20 to 22 Sep 2027	Lagos	USD 1 500
8 to 10 Nov 2027	Online	USD 900

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)