Media Relations in the Public Sector
3 days|Delivered on request
Media Relations in the Public Sector takes the discipline and works it through the constraints of this operating context, including campaign planning, brand positioning and the compliance obligations that come with it. The sector framing is necessary because an organisation's reputation is now formed faster than its communications function can respond, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with media relations, spokesperson training and crisis communication in their own organisation.
What delegates leave able to do
- Spot where media relations is failing before it becomes a finding, measured against stakeholder mapping methodology
- Make a decision about spokesperson training without waiting for a specialist
- Put crisis communication on a footing they can defend to a reviewer
- Take ownership of social media strategy rather than escalating it
What the course covers
- Campaign planning
- Brand positioning
- Media relations
- Spokesperson training
- Crisis communication
- Social media strategy
- Investor communication
Who should attend
- communications managers
- marketing managers
- spokespeople and media contacts
- executives who face media
