Media Relations Masterclass

Communications and Public Relations|5 days|Classroom or live online

This advanced programme assumes delegates already work in the field. It goes past the basics into media relations, reputation measurement and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with crisis communication, social media strategy and spokesperson training in their own organisation.

What delegates leave able to do

Review crisis communication and say plainly whether it is working, measured against stakeholder mapping methodology
Take ownership of social media strategy rather than escalating it
Spot where spokesperson training is failing before it becomes a finding
Improve communication auditing within their own organisation

What the course covers

Media relations
Reputation measurement
Crisis communication
Social media strategy
Spokesperson training
Communication auditing
Community engagement

Who should attend

internal communication specialists
spokespeople and media contacts
communications managers
executives who face media
public relations practitioners

Fees

South Africa	R18 000
Elsewhere in Africa and the Gulf	USD 1 800
Live online	USD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

23 to 27 Nov 2026	Windhoek	USD 1 800
8 to 12 Feb 2027	Johannesburg	R18 000
8 to 12 Mar 2027	Dar es Salaam	USD 1 800
19 to 23 Apr 2027	Nairobi	USD 1 800
31 May to 4 Jun 2027	Lagos	USD 1 800
5 to 9 Jul 2027	Pretoria	R18 000
2 to 6 Aug 2027	Lagos	USD 1 800
20 to 24 Sep 2027	Gaborone	USD 1 800
1 to 5 Nov 2027	Johannesburg	R18 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)