Media Relations Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into media relations, reputation measurement and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with crisis communication, social media strategy and spokesperson training in their own organisation.
What delegates leave able to do
- Review crisis communication and say plainly whether it is working, measured against stakeholder mapping methodology
- Take ownership of social media strategy rather than escalating it
- Spot where spokesperson training is failing before it becomes a finding
- Improve communication auditing within their own organisation
What the course covers
- Media relations
- Reputation measurement
- Crisis communication
- Social media strategy
- Spokesperson training
- Communication auditing
- Community engagement
Who should attend
- internal communication specialists
- spokespeople and media contacts
- communications managers
- executives who face media
- public relations practitioners
