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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Media Relations: Tools and Techniques

Communications and Public Relations|3 days|Classroom or live online

This is a hands-on programme. Delegates spend most of the time working through community engagement and speech writing on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: internal communication failures surface later as engagement and retention problems, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with message development, campaign planning and media relations in their own organisation.

What delegates leave able to do

  • Improve message development within their own organisation, measured against established corporate communication practice
  • Review campaign planning and say plainly whether it is working
  • Put media relations on a footing they can defend to a reviewer
  • Spot where content planning is failing before it becomes a finding

What the course covers

  • Community engagement
  • Speech writing
  • Message development
  • Campaign planning
  • Media relations
  • Content planning
  • Spokesperson training

Who should attend

  • executives who face media
  • public relations practitioners
  • internal communication specialists

Fees

South AfricaR13 000
Elsewhere in Africa and the GulfUSD 1 500
Live onlineUSD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

19 to 21 Oct 2026PretoriaR13 000
30 Nov to 2 Dec 2026OnlineUSD 900
8 to 10 Feb 2027JohannesburgR13 000
8 to 10 Mar 2027NairobiUSD 1 500
26 to 28 Apr 2027CairoUSD 1 500
24 to 26 May 2027PretoriaR13 000
21 to 23 Jun 2027PretoriaR13 000
26 to 28 Jul 2027Cape TownR13 000
30 Aug to 1 Sep 2027DubaiUSD 1 500
11 to 13 Oct 2027Dar es SalaamUSD 1 500
15 to 17 Nov 2027OnlineUSD 900

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)