Practical Business Writing

Communications and Public Relations|3 days|Classroom or live online

This is a hands-on programme. Delegates spend most of the time working through message development and stakeholder mapping on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: internal communication failures surface later as engagement and retention problems, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with media relations, interview technique and investor communication in their own organisation.

What delegates leave able to do

Improve media relations within their own organisation, measured against stakeholder mapping methodology
Make a decision about interview technique without waiting for a specialist
Review investor communication and say plainly whether it is working
Spot where internal communication is failing before it becomes a finding

What the course covers

Message development
Stakeholder mapping
Media relations
Interview technique
Investor communication
Internal communication
Campaign planning

Who should attend

corporate affairs managers
stakeholder relations officers
executives who face media

Fees

South Africa	R13 000
Elsewhere in Africa and the Gulf	USD 1 500
Live online	USD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

30 Nov to 2 Dec 2026	Johannesburg	R13 000
18 to 20 Jan 2027	Nairobi	USD 1 500
15 to 17 Feb 2027	Durban	R13 000
22 to 24 Mar 2027	Nairobi	USD 1 500
26 to 28 Apr 2027	Kampala	USD 1 500
31 May to 2 Jun 2027	Kigali	USD 1 500
5 to 7 Jul 2027	Cairo	USD 1 500
23 to 25 Aug 2027	Cape Town	R13 000
20 to 22 Sep 2027	Pretoria	R13 000
1 to 3 Nov 2027	Dubai	USD 1 500

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)