Practical Business Writing
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through message development and stakeholder mapping on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: internal communication failures surface later as engagement and retention problems, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with media relations, interview technique and investor communication in their own organisation.
What delegates leave able to do
- Improve media relations within their own organisation, measured against stakeholder mapping methodology
- Make a decision about interview technique without waiting for a specialist
- Review investor communication and say plainly whether it is working
- Spot where internal communication is failing before it becomes a finding
What the course covers
- Message development
- Stakeholder mapping
- Media relations
- Interview technique
- Investor communication
- Internal communication
- Campaign planning
Who should attend
- corporate affairs managers
- stakeholder relations officers
- executives who face media
