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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Practical Communication Measurement

Communications and Public Relations|3 days|Classroom or live online

This is a hands-on programme. Delegates spend most of the time working through media relations and reputation measurement on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: spokespeople are frequently appointed without ever having been trained, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with stakeholder mapping, crisis communication and message development in their own organisation.

What delegates leave able to do

  • Review stakeholder mapping and say plainly whether it is working, measured against recognised crisis communication protocols
  • Take ownership of crisis communication rather than escalating it
  • Put message development on a footing they can defend to a reviewer
  • Explain investor communication to someone who does not do the work

What the course covers

  • Media relations
  • Reputation measurement
  • Stakeholder mapping
  • Crisis communication
  • Message development
  • Investor communication
  • Press release writing

Who should attend

  • corporate affairs managers
  • internal communication specialists
  • executives who face media

Fees

South AfricaR13 000
Elsewhere in Africa and the GulfUSD 1 500
Live onlineUSD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

2 to 4 Nov 2026HarareUSD 1 500
30 Nov to 2 Dec 2026JohannesburgR13 000
11 to 13 Jan 2027Cape TownR13 000
22 to 24 Feb 2027PretoriaR13 000
5 to 7 Apr 2027LusakaUSD 1 500
3 to 5 May 2027OnlineUSD 900
31 May to 2 Jun 2027DubaiUSD 1 500
12 to 14 Jul 2027KampalaUSD 1 500
16 to 18 Aug 2027DurbanR13 000
27 to 29 Sep 2027PretoriaR13 000
8 to 10 Nov 2027JohannesburgR13 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)