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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Practical Content Strategy
Communications and Public Relations|3 days|Classroom or live online
This is a hands-on programme. Delegates spend most of the time working through press release writing and media relations on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: an organisation's reputation is now formed faster than its communications function can respond, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with investor communication, stakeholder mapping and interview technique in their own organisation.
What delegates leave able to do
- Spot where investor communication is failing before it becomes a finding, measured against stakeholder mapping methodology
- Review stakeholder mapping and say plainly whether it is working
- Make a decision about interview technique without waiting for a specialist
- Take ownership of reputation measurement rather than escalating it
What the course covers
- Press release writing
- Media relations
- Investor communication
- Stakeholder mapping
- Interview technique
- Reputation measurement
- Message development
Who should attend
- public relations practitioners
- spokespeople and media contacts
- internal communication specialists
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 16 to 18 Nov 2026 | Dar es Salaam | USD 1 500 |
| 4 to 6 Jan 2027 | Kampala | USD 1 500 |
| 15 to 17 Feb 2027 | Cape Town | R13 000 |
| 5 to 7 Apr 2027 | Durban | R13 000 |
| 24 to 26 May 2027 | Cape Town | R13 000 |
| 28 to 30 Jun 2027 | Windhoek | USD 1 500 |
| 16 to 18 Aug 2027 | Lagos | USD 1 500 |
| 27 to 29 Sep 2027 | Pretoria | R13 000 |
| 8 to 10 Nov 2027 | Cape Town | R13 000 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)