Practical Content Strategy
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through press release writing and media relations on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: an organisation's reputation is now formed faster than its communications function can respond, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with investor communication, stakeholder mapping and interview technique in their own organisation.
What delegates leave able to do
- Spot where investor communication is failing before it becomes a finding, measured against stakeholder mapping methodology
- Review stakeholder mapping and say plainly whether it is working
- Make a decision about interview technique without waiting for a specialist
- Take ownership of reputation measurement rather than escalating it
What the course covers
- Press release writing
- Media relations
- Investor communication
- Stakeholder mapping
- Interview technique
- Reputation measurement
- Message development
Who should attend
- public relations practitioners
- spokespeople and media contacts
- internal communication specialists
