Print this page or save it as a PDF to circulate internally.
Back to the course
Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Practical Internal Communication
Communications and Public Relations|3 days|Classroom or live online
This is a hands-on programme. Delegates spend most of the time working through reputation measurement and interview technique on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: spokespeople are frequently appointed without ever having been trained, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with stakeholder mapping, message development and content planning in their own organisation.
What delegates leave able to do
- Bring stakeholder mapping into line with current good practice, measured against established corporate communication practice
- Make a decision about message development without waiting for a specialist
- Review content planning and say plainly whether it is working
- Explain spokesperson training to someone who does not do the work
What the course covers
- Reputation measurement
- Interview technique
- Stakeholder mapping
- Message development
- Content planning
- Spokesperson training
- Brand positioning
Who should attend
- public relations practitioners
- communications managers
- corporate affairs managers
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 23 to 25 Nov 2026 | Pretoria | R13 000 |
| 15 to 17 Feb 2027 | Online | USD 900 |
| 22 to 24 Mar 2027 | Port Louis | USD 1 500 |
| 3 to 5 May 2027 | Harare | USD 1 500 |
| 14 to 16 Jun 2027 | Cairo | USD 1 500 |
| 12 to 14 Jul 2027 | Online | USD 900 |
| 30 Aug to 1 Sep 2027 | Dar es Salaam | USD 1 500 |
| 11 to 13 Oct 2027 | Online | USD 900 |
| 22 to 24 Nov 2027 | Gaborone | USD 1 500 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)