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069 221 6943

ISP TrainingsInnovative Special Projects

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Practical Social Media Strategy

Communications and Public Relations|3 days|Classroom or live online

This is a hands-on programme. Delegates spend most of the time working through communication auditing and campaign planning on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: spokespeople are frequently appointed without ever having been trained, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with stakeholder mapping, brand positioning and spokesperson training in their own organisation.

What delegates leave able to do

  • Review stakeholder mapping and say plainly whether it is working, measured against recognised crisis communication protocols
  • Improve brand positioning within their own organisation
  • Explain spokesperson training to someone who does not do the work
  • Take ownership of investor communication rather than escalating it

What the course covers

  • Communication auditing
  • Campaign planning
  • Stakeholder mapping
  • Brand positioning
  • Spokesperson training
  • Investor communication
  • Crisis communication

Who should attend

  • corporate affairs managers
  • internal communication specialists
  • spokespeople and media contacts

Fees

South AfricaR13 000
Elsewhere in Africa and the GulfUSD 1 500
Live onlineUSD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

25 to 27 Jan 2027AccraUSD 1 500
8 to 10 Mar 2027KigaliUSD 1 500
5 to 7 Apr 2027Cape TownR13 000
10 to 12 May 2027NairobiUSD 1 500
14 to 16 Jun 2027PretoriaR13 000
19 to 21 Jul 2027Cape TownR13 000
16 to 18 Aug 2027WindhoekUSD 1 500
27 to 29 Sep 2027HarareUSD 1 500
15 to 17 Nov 2027OnlineUSD 900

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)