Practical Social Media Strategy
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through communication auditing and campaign planning on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: spokespeople are frequently appointed without ever having been trained, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with stakeholder mapping, brand positioning and spokesperson training in their own organisation.
What delegates leave able to do
- Review stakeholder mapping and say plainly whether it is working, measured against recognised crisis communication protocols
- Improve brand positioning within their own organisation
- Explain spokesperson training to someone who does not do the work
- Take ownership of investor communication rather than escalating it
What the course covers
- Communication auditing
- Campaign planning
- Stakeholder mapping
- Brand positioning
- Spokesperson training
- Investor communication
- Crisis communication
Who should attend
- corporate affairs managers
- internal communication specialists
- spokespeople and media contacts
