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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Practical Spokesperson Skills

Communications and Public Relations|3 days|Classroom or live online

This is a hands-on programme. Delegates spend most of the time working through message development and reputation measurement on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: internal communication failures surface later as engagement and retention problems, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with speech writing, media relations and crisis communication in their own organisation.

What delegates leave able to do

  • Take ownership of speech writing rather than escalating it, measured against stakeholder mapping methodology
  • Bring media relations into line with current good practice
  • Explain crisis communication to someone who does not do the work
  • Spot where content planning is failing before it becomes a finding

What the course covers

  • Message development
  • Reputation measurement
  • Speech writing
  • Media relations
  • Crisis communication
  • Content planning
  • Stakeholder mapping

Who should attend

  • stakeholder relations officers
  • communications managers
  • internal communication specialists

Fees

South AfricaR13 000
Elsewhere in Africa and the GulfUSD 1 500
Live onlineUSD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

12 to 14 Oct 2026DubaiUSD 1 500
23 to 25 Nov 2026Dar es SalaamUSD 1 500
4 to 6 Jan 2027GaboroneUSD 1 500
15 to 17 Feb 2027LagosUSD 1 500
22 to 24 Mar 2027LagosUSD 1 500
3 to 5 May 2027OnlineUSD 900
31 May to 2 Jun 2027JohannesburgR13 000
19 to 21 Jul 2027GaboroneUSD 1 500
30 Aug to 1 Sep 2027HarareUSD 1 500
18 to 20 Oct 2027DubaiUSD 1 500
29 Nov to 1 Dec 2027KampalaUSD 1 500

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)