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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Press Office Management Reporting and Analytics

Communications and Public Relations|3 days|Classroom or live online

Press Office Management Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through stakeholder mapping and internal communication and the reporting built on top of them. The reporting layer matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with media relations, brand positioning and speech writing in their own organisation.

What delegates leave able to do

  • Make a decision about media relations without waiting for a specialist, measured against recognised crisis communication protocols
  • Bring brand positioning into line with current good practice
  • Spot where speech writing is failing before it becomes a finding
  • Put spokesperson training on a footing they can defend to a reviewer

What the course covers

  • Stakeholder mapping
  • Internal communication
  • Media relations
  • Brand positioning
  • Speech writing
  • Spokesperson training
  • Press release writing

Who should attend

  • corporate affairs managers
  • marketing managers
  • spokespeople and media contacts
  • stakeholder relations officers

Fees

South AfricaR13 000
Elsewhere in Africa and the GulfUSD 1 500
Live onlineUSD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

26 to 28 Oct 2026WindhoekUSD 1 500
11 to 13 Jan 2027OnlineUSD 900
22 to 24 Feb 2027Cape TownR13 000
29 to 31 Mar 2027NairobiUSD 1 500
3 to 5 May 2027AccraUSD 1 500
14 to 16 Jun 2027OnlineUSD 900
19 to 21 Jul 2027KampalaUSD 1 500
16 to 18 Aug 2027Dar es SalaamUSD 1 500
20 to 22 Sep 2027KampalaUSD 1 500
1 to 3 Nov 2027DurbanR13 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)