Press Office Management Reporting and Analytics
3 days|Delivered on request
Press Office Management Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through stakeholder mapping and internal communication and the reporting built on top of them. The reporting layer matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with media relations, brand positioning and speech writing in their own organisation.
What delegates leave able to do
- Make a decision about media relations without waiting for a specialist, measured against recognised crisis communication protocols
- Bring brand positioning into line with current good practice
- Spot where speech writing is failing before it becomes a finding
- Put spokesperson training on a footing they can defend to a reviewer
What the course covers
- Stakeholder mapping
- Internal communication
- Media relations
- Brand positioning
- Speech writing
- Spokesperson training
- Press release writing
Who should attend
- corporate affairs managers
- marketing managers
- spokespeople and media contacts
- stakeholder relations officers
