Proposal Writing for Non-Specialists
2 days|Delivered on request
Proposal Writing for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through customer journey mapping and key account management without assuming prior specialist training. The programme exists because service recovery is usually the moment that decides whether a customer stays, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with objection handling, telephone and contact centre skills and negotiation in sales in their own organisation.
What delegates leave able to do
- Make a decision about objection handling without waiting for a specialist, measured against consultative selling methodology
- Take ownership of telephone and contact centre skills rather than escalating it
- Review negotiation in sales and say plainly whether it is working
- Spot where consultative selling is failing before it becomes a finding
What the course covers
- Customer journey mapping
- Key account management
- Objection handling
- Telephone and contact centre skills
- Negotiation in sales
- Consultative selling
- Voice of the customer programmes
Who should attend
- client relationship managers
- sales managers
- key account managers
- service desk staff
