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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Public Affairs: Tools and Techniques
Communications and Public Relations|3 days|Classroom or live online
This is a hands-on programme. Delegates spend most of the time working through internal communication and communication auditing on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: internal communication failures surface later as engagement and retention problems, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with content planning, crisis communication and press release writing in their own organisation.
What delegates leave able to do
- Spot where content planning is failing before it becomes a finding, measured against recognised crisis communication protocols
- Review crisis communication and say plainly whether it is working
- Improve press release writing within their own organisation
- Take ownership of brand positioning rather than escalating it
What the course covers
- Internal communication
- Communication auditing
- Content planning
- Crisis communication
- Press release writing
- Brand positioning
- Media relations
Who should attend
- executives who face media
- stakeholder relations officers
- internal communication specialists
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 26 to 28 Oct 2026 | Pretoria | R13 000 |
| 9 to 11 Nov 2026 | Lagos | USD 1 500 |
| 23 to 25 Nov 2026 | Cairo | USD 1 500 |
| 14 to 16 Dec 2026 | Johannesburg | R13 000 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)