Print this page or save it as a PDF to circulate internally.
Back to the course
Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Public Affairs
Communications and Public Relations|3 days|Classroom or live online
This Public Affairs programme gives delegates a working command of reputation measurement and community engagement, grounded in stakeholder mapping methodology. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with press release writing, interview technique and campaign planning in their own organisation.
What delegates leave able to do
- Improve press release writing within their own organisation, measured against stakeholder mapping methodology
- Put interview technique on a footing they can defend to a reviewer
- Make a decision about campaign planning without waiting for a specialist
- Bring social media strategy into line with current good practice
What the course covers
- Reputation measurement
- Community engagement
- Press release writing
- Interview technique
- Campaign planning
- Social media strategy
- Communication auditing
Who should attend
- marketing managers
- stakeholder relations officers
- executives who face media
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 5 to 7 Oct 2026 | Johannesburg | R13 000 |
| 23 to 25 Nov 2026 | Online | USD 900 |
| 25 to 27 Jan 2027 | Online | USD 900 |
| 15 to 17 Mar 2027 | Johannesburg | R13 000 |
| 26 to 28 Apr 2027 | Windhoek | USD 1 500 |
| 24 to 26 May 2027 | Accra | USD 1 500 |
| 5 to 7 Jul 2027 | Johannesburg | R13 000 |
| 2 to 4 Aug 2027 | Lagos | USD 1 500 |
| 30 Aug to 1 Sep 2027 | Nairobi | USD 1 500 |
| 18 to 20 Oct 2027 | Johannesburg | R13 000 |
| 29 Nov to 1 Dec 2027 | Harare | USD 1 500 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)