Public Affairs
3 days|Delivered on request
This Public Affairs programme gives delegates a working command of reputation measurement and community engagement, grounded in stakeholder mapping methodology. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with press release writing, interview technique and campaign planning in their own organisation.
What delegates leave able to do
- Improve press release writing within their own organisation, measured against stakeholder mapping methodology
- Put interview technique on a footing they can defend to a reviewer
- Make a decision about campaign planning without waiting for a specialist
- Bring social media strategy into line with current good practice
What the course covers
- Reputation measurement
- Community engagement
- Press release writing
- Interview technique
- Campaign planning
- Social media strategy
- Communication auditing
Who should attend
- marketing managers
- stakeholder relations officers
- executives who face media
