Retail Management
3 days|Delivered on request
This Retail Management programme gives delegates a working command of customer retention and complaint handling, grounded in consultative selling methodology. Organisations invest here because service recovery is usually the moment that decides whether a customer stays. Delegates leave able to work confidently with voice of the customer programmes, key account management and sales forecasting in their own organisation.
What delegates leave able to do
- Review voice of the customer programmes and say plainly whether it is working, measured against consultative selling methodology
- Spot where key account management is failing before it becomes a finding
- Put sales forecasting on a footing they can defend to a reviewer
- Improve needs analysis within their own organisation
What the course covers
- Customer retention
- Complaint handling
- Voice of the customer programmes
- Key account management
- Sales forecasting
- Needs analysis
- Proposal writing
Who should attend
- contact centre team leaders
- sales managers
- client relationship managers
