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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Social Media Strategy for Managers

Communications and Public Relations|3 days|Classroom or live online

This programme is for the person accountable for the work rather than the person doing it. It covers speech writing and stakeholder mapping from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with communication auditing, internal communication and content planning in their own organisation.

What delegates leave able to do

  • Take ownership of communication auditing rather than escalating it, measured against recognised crisis communication protocols
  • Put internal communication on a footing they can defend to a reviewer
  • Explain content planning to someone who does not do the work
  • Make a decision about campaign planning without waiting for a specialist

What the course covers

  • Speech writing
  • Stakeholder mapping
  • Communication auditing
  • Internal communication
  • Content planning
  • Campaign planning
  • Message development

Who should attend

  • public relations practitioners
  • stakeholder relations officers
  • spokespeople and media contacts
  • marketing managers
  • corporate affairs managers

Fees

South AfricaR13 000
Elsewhere in Africa and the GulfUSD 1 500
Live onlineUSD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

23 to 25 Nov 2026Cape TownR13 000
18 to 20 Jan 2027LagosUSD 1 500
8 to 10 Mar 2027PretoriaR13 000
19 to 21 Apr 2027Cape TownR13 000
24 to 26 May 2027KigaliUSD 1 500
28 to 30 Jun 2027KigaliUSD 1 500
9 to 11 Aug 2027WindhoekUSD 1 500
13 to 15 Sep 2027NairobiUSD 1 500
25 to 27 Oct 2027DubaiUSD 1 500

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)