Social Media Strategy for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers speech writing and stakeholder mapping from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with communication auditing, internal communication and content planning in their own organisation.
What delegates leave able to do
- Take ownership of communication auditing rather than escalating it, measured against recognised crisis communication protocols
- Put internal communication on a footing they can defend to a reviewer
- Explain content planning to someone who does not do the work
- Make a decision about campaign planning without waiting for a specialist
What the course covers
- Speech writing
- Stakeholder mapping
- Communication auditing
- Internal communication
- Content planning
- Campaign planning
- Message development
Who should attend
- public relations practitioners
- stakeholder relations officers
- spokespeople and media contacts
- marketing managers
- corporate affairs managers
