Social Media Strategy for Non-Specialists

Communications and Public Relations|2 days|Classroom or live online

Social Media Strategy for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through stakeholder mapping and campaign planning without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with reputation measurement, social media strategy and crisis communication in their own organisation.

What delegates leave able to do

Improve reputation measurement within their own organisation, measured against recognised crisis communication protocols
Make a decision about social media strategy without waiting for a specialist
Spot where crisis communication is failing before it becomes a finding
Put spokesperson training on a footing they can defend to a reviewer

What the course covers

Stakeholder mapping
Campaign planning
Reputation measurement
Social media strategy
Crisis communication
Spokesperson training
Internal communication

Who should attend

executives who face media
spokespeople and media contacts
public relations practitioners
stakeholder relations officers

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

30 Nov to 1 Dec 2026	Johannesburg	R10 000
25 to 26 Jan 2027	Nairobi	USD 1 100
8 to 9 Mar 2027	Durban	R10 000
19 to 20 Apr 2027	Online	USD 900
7 to 8 Jun 2027	Durban	R10 000
5 to 6 Jul 2027	Cape Town	R10 000
16 to 17 Aug 2027	Durban	R10 000
13 to 14 Sep 2027	Kampala	USD 1 100
18 to 19 Oct 2027	Dubai	USD 1 100
29 to 30 Nov 2027	Harare	USD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)