Social Media Strategy for Non-Specialists
2 days|Delivered on request
Social Media Strategy for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through stakeholder mapping and campaign planning without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with reputation measurement, social media strategy and crisis communication in their own organisation.
What delegates leave able to do
- Improve reputation measurement within their own organisation, measured against recognised crisis communication protocols
- Make a decision about social media strategy without waiting for a specialist
- Spot where crisis communication is failing before it becomes a finding
- Put spokesperson training on a footing they can defend to a reviewer
What the course covers
- Stakeholder mapping
- Campaign planning
- Reputation measurement
- Social media strategy
- Crisis communication
- Spokesperson training
- Internal communication
Who should attend
- executives who face media
- spokespeople and media contacts
- public relations practitioners
- stakeholder relations officers
