Social Media Strategy for Small and Medium Enterprises

Communications and Public Relations|3 days|Classroom or live online

Social Media Strategy for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including reputation measurement, message development and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with content planning, investor communication and community engagement in their own organisation.

What delegates leave able to do

Take ownership of content planning rather than escalating it, measured against recognised crisis communication protocols
Bring investor communication into line with current good practice
Improve community engagement within their own organisation
Explain issues management to someone who does not do the work

What the course covers

Reputation measurement
Message development
Content planning
Investor communication
Community engagement
Issues management
Press release writing

Who should attend

spokespeople and media contacts
executives who face media
internal communication specialists
public relations practitioners

Fees

South Africa	R13 000
Elsewhere in Africa and the Gulf	USD 1 500
Live online	USD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

30 Nov to 2 Dec 2026	Port Louis	USD 1 500
11 to 13 Jan 2027	Pretoria	R13 000
22 to 24 Feb 2027	Johannesburg	R13 000
5 to 7 Apr 2027	Pretoria	R13 000
24 to 26 May 2027	Kampala	USD 1 500
28 to 30 Jun 2027	Pretoria	R13 000
2 to 4 Aug 2027	Johannesburg	R13 000
13 to 15 Sep 2027	Windhoek	USD 1 500
18 to 20 Oct 2027	Online	USD 900
22 to 24 Nov 2027	Online	USD 900

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)