Social Media Strategy for Small and Medium Enterprises
3 days|Delivered on request
Social Media Strategy for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including reputation measurement, message development and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with content planning, investor communication and community engagement in their own organisation.
What delegates leave able to do
- Take ownership of content planning rather than escalating it, measured against recognised crisis communication protocols
- Bring investor communication into line with current good practice
- Improve community engagement within their own organisation
- Explain issues management to someone who does not do the work
What the course covers
- Reputation measurement
- Message development
- Content planning
- Investor communication
- Community engagement
- Issues management
- Press release writing
Who should attend
- spokespeople and media contacts
- executives who face media
- internal communication specialists
- public relations practitioners
