Social Media Strategy Masterclass

Communications and Public Relations|5 days|Classroom or live online

This advanced programme assumes delegates already work in the field. It goes past the basics into speech writing, message development and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with stakeholder mapping, community engagement and content planning in their own organisation.

What delegates leave able to do

Put stakeholder mapping on a footing they can defend to a reviewer, measured against stakeholder mapping methodology
Make a decision about community engagement without waiting for a specialist
Bring content planning into line with current good practice
Spot where campaign planning is failing before it becomes a finding

What the course covers

Speech writing
Message development
Stakeholder mapping
Community engagement
Content planning
Campaign planning
Investor communication

Who should attend

internal communication specialists
executives who face media
spokespeople and media contacts
communications managers
corporate affairs managers

Fees

South Africa	R18 000
Elsewhere in Africa and the Gulf	USD 1 800
Live online	USD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

5 to 9 Oct 2026	Cape Town	R18 000
16 to 20 Nov 2026	Accra	USD 1 800
8 to 12 Feb 2027	Lusaka	USD 1 800
22 to 26 Mar 2027	Johannesburg	R18 000
3 to 7 May 2027	Dubai	USD 1 800
31 May to 4 Jun 2027	Durban	R18 000
12 to 16 Jul 2027	Online	USD 900
9 to 13 Aug 2027	Durban	R18 000
20 to 24 Sep 2027	Lagos	USD 1 800
1 to 5 Nov 2027	Pretoria	R18 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)