Social Media Strategy Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into speech writing, message development and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with stakeholder mapping, community engagement and content planning in their own organisation.
What delegates leave able to do
- Put stakeholder mapping on a footing they can defend to a reviewer, measured against stakeholder mapping methodology
- Make a decision about community engagement without waiting for a specialist
- Bring content planning into line with current good practice
- Spot where campaign planning is failing before it becomes a finding
What the course covers
- Speech writing
- Message development
- Stakeholder mapping
- Community engagement
- Content planning
- Campaign planning
- Investor communication
Who should attend
- internal communication specialists
- executives who face media
- spokespeople and media contacts
- communications managers
- corporate affairs managers
