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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Social Media Strategy
Communications and Public Relations|3 days|Classroom or live online
This Social Media Strategy programme gives delegates a working command of issues management and communication auditing, grounded in recognised crisis communication protocols. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with social media strategy, stakeholder mapping and crisis communication in their own organisation.
What delegates leave able to do
- Review social media strategy and say plainly whether it is working, measured against recognised crisis communication protocols
- Take ownership of stakeholder mapping rather than escalating it
- Make a decision about crisis communication without waiting for a specialist
- Bring press release writing into line with current good practice
What the course covers
- Issues management
- Communication auditing
- Social media strategy
- Stakeholder mapping
- Crisis communication
- Press release writing
- Campaign planning
Who should attend
- communications managers
- executives who face media
- stakeholder relations officers
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 19 to 21 Oct 2026 | Johannesburg | R13 000 |
| 23 to 25 Nov 2026 | Dubai | USD 1 500 |
| 1 to 3 Feb 2027 | Johannesburg | R13 000 |
| 15 to 17 Mar 2027 | Johannesburg | R13 000 |
| 12 to 14 Apr 2027 | Johannesburg | R13 000 |
| 24 to 26 May 2027 | Durban | R13 000 |
| 28 to 30 Jun 2027 | Port Louis | USD 1 500 |
| 9 to 11 Aug 2027 | Durban | R13 000 |
| 27 to 29 Sep 2027 | Online | USD 900 |
| 8 to 10 Nov 2027 | Durban | R13 000 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)