Social Media Strategy
3 days|Delivered on request
This Social Media Strategy programme gives delegates a working command of issues management and communication auditing, grounded in recognised crisis communication protocols. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with social media strategy, stakeholder mapping and crisis communication in their own organisation.
What delegates leave able to do
- Review social media strategy and say plainly whether it is working, measured against recognised crisis communication protocols
- Take ownership of stakeholder mapping rather than escalating it
- Make a decision about crisis communication without waiting for a specialist
- Bring press release writing into line with current good practice
What the course covers
- Issues management
- Communication auditing
- Social media strategy
- Stakeholder mapping
- Crisis communication
- Press release writing
- Campaign planning
Who should attend
- communications managers
- executives who face media
- stakeholder relations officers
