Spokesperson Skills for Non-Specialists

Communications and Public Relations|2 days|Classroom or live online

Spokesperson Skills for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through spokesperson training and internal communication without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with community engagement, brand positioning and issues management in their own organisation.

What delegates leave able to do

Bring community engagement into line with current good practice, measured against recognised crisis communication protocols
Put brand positioning on a footing they can defend to a reviewer
Make a decision about issues management without waiting for a specialist
Review stakeholder mapping and say plainly whether it is working

What the course covers

Spokesperson training
Internal communication
Community engagement
Brand positioning
Issues management
Stakeholder mapping
Speech writing

Who should attend

spokespeople and media contacts
corporate affairs managers
stakeholder relations officers
marketing managers

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

26 to 27 Oct 2026	Johannesburg	R10 000
23 to 24 Nov 2026	Pretoria	R10 000
4 to 5 Jan 2027	Johannesburg	R10 000
1 to 2 Feb 2027	Johannesburg	R10 000
22 to 23 Mar 2027	Cape Town	R10 000
26 to 27 Apr 2027	Johannesburg	R10 000
31 May to 1 Jun 2027	Pretoria	R10 000
5 to 6 Jul 2027	Cape Town	R10 000
16 to 17 Aug 2027	Cape Town	R10 000
20 to 21 Sep 2027	Port Louis	USD 1 100
25 to 26 Oct 2027	Dubai	USD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)