Spokesperson Skills for Non-Specialists
2 days|Delivered on request
Spokesperson Skills for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through spokesperson training and internal communication without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with community engagement, brand positioning and issues management in their own organisation.
What delegates leave able to do
- Bring community engagement into line with current good practice, measured against recognised crisis communication protocols
- Put brand positioning on a footing they can defend to a reviewer
- Make a decision about issues management without waiting for a specialist
- Review stakeholder mapping and say plainly whether it is working
What the course covers
- Spokesperson training
- Internal communication
- Community engagement
- Brand positioning
- Issues management
- Stakeholder mapping
- Speech writing
Who should attend
- spokespeople and media contacts
- corporate affairs managers
- stakeholder relations officers
- marketing managers
