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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Spokesperson Skills Masterclass

Communications and Public Relations|5 days|Classroom or live online

This advanced programme assumes delegates already work in the field. It goes past the basics into interview technique, campaign planning and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with reputation measurement, internal communication and press release writing in their own organisation.

What delegates leave able to do

  • Put reputation measurement on a footing they can defend to a reviewer, measured against stakeholder mapping methodology
  • Improve internal communication within their own organisation
  • Bring press release writing into line with current good practice
  • Take ownership of social media strategy rather than escalating it

What the course covers

  • Interview technique
  • Campaign planning
  • Reputation measurement
  • Internal communication
  • Press release writing
  • Social media strategy
  • Media relations

Who should attend

  • marketing managers
  • corporate affairs managers
  • spokespeople and media contacts
  • public relations practitioners
  • stakeholder relations officers

Fees

South AfricaR18 000
Elsewhere in Africa and the GulfUSD 1 800
Live onlineUSD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

5 to 9 Oct 2026JohannesburgR18 000
2 to 6 Nov 2026JohannesburgR18 000
18 to 22 Jan 2027AccraUSD 1 800
15 to 19 Feb 2027DurbanR18 000
22 to 26 Mar 2027DubaiUSD 1 800
3 to 7 May 2027DubaiUSD 1 800
7 to 11 Jun 2027Cape TownR18 000
5 to 9 Jul 2027NairobiUSD 1 800
9 to 13 Aug 2027OnlineUSD 900
20 to 24 Sep 2027JohannesburgR18 000
25 to 29 Oct 2027OnlineUSD 900

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)