Spokesperson Skills Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into interview technique, campaign planning and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with reputation measurement, internal communication and press release writing in their own organisation.
What delegates leave able to do
- Put reputation measurement on a footing they can defend to a reviewer, measured against stakeholder mapping methodology
- Improve internal communication within their own organisation
- Bring press release writing into line with current good practice
- Take ownership of social media strategy rather than escalating it
What the course covers
- Interview technique
- Campaign planning
- Reputation measurement
- Internal communication
- Press release writing
- Social media strategy
- Media relations
Who should attend
- marketing managers
- corporate affairs managers
- spokespeople and media contacts
- public relations practitioners
- stakeholder relations officers
