Spokesperson Skills Reporting and Analytics

Communications and Public Relations|3 days|Classroom or live online

Spokesperson Skills Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through reputation measurement and interview technique and the reporting built on top of them. The reporting layer matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with press release writing, campaign planning and message development in their own organisation.

What delegates leave able to do

Improve press release writing within their own organisation, measured against stakeholder mapping methodology
Bring campaign planning into line with current good practice
Spot where message development is failing before it becomes a finding
Review spokesperson training and say plainly whether it is working

What the course covers

Reputation measurement
Interview technique
Press release writing
Campaign planning
Message development
Spokesperson training
Media relations

Who should attend

marketing managers
public relations practitioners
spokespeople and media contacts
corporate affairs managers

Fees

South Africa	R13 000
Elsewhere in Africa and the Gulf	USD 1 500
Live online	USD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

23 to 25 Nov 2026	Accra	USD 1 500
25 to 27 Jan 2027	Port Louis	USD 1 500
8 to 10 Mar 2027	Online	USD 900
26 to 28 Apr 2027	Pretoria	R13 000
24 to 26 May 2027	Johannesburg	R13 000
28 to 30 Jun 2027	Lagos	USD 1 500
2 to 4 Aug 2027	Durban	R13 000
20 to 22 Sep 2027	Harare	USD 1 500
1 to 3 Nov 2027	Cairo	USD 1 500
29 Nov to 1 Dec 2027	Pretoria	R13 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)