Spokesperson Skills Reporting and Analytics
3 days|Delivered on request
Spokesperson Skills Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through reputation measurement and interview technique and the reporting built on top of them. The reporting layer matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with press release writing, campaign planning and message development in their own organisation.
What delegates leave able to do
- Improve press release writing within their own organisation, measured against stakeholder mapping methodology
- Bring campaign planning into line with current good practice
- Spot where message development is failing before it becomes a finding
- Review spokesperson training and say plainly whether it is working
What the course covers
- Reputation measurement
- Interview technique
- Press release writing
- Campaign planning
- Message development
- Spokesperson training
- Media relations
Who should attend
- marketing managers
- public relations practitioners
- spokespeople and media contacts
- corporate affairs managers
