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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Spokesperson Skills: Tools and Techniques

Communications and Public Relations|3 days|Classroom or live online

This is a hands-on programme. Delegates spend most of the time working through press release writing and brand positioning on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: spokespeople are frequently appointed without ever having been trained, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with message development, issues management and speech writing in their own organisation.

What delegates leave able to do

  • Explain message development to someone who does not do the work, measured against stakeholder mapping methodology
  • Spot where issues management is failing before it becomes a finding
  • Put speech writing on a footing they can defend to a reviewer
  • Take ownership of internal communication rather than escalating it

What the course covers

  • Press release writing
  • Brand positioning
  • Message development
  • Issues management
  • Speech writing
  • Internal communication
  • Social media strategy

Who should attend

  • executives who face media
  • stakeholder relations officers
  • marketing managers

Fees

South AfricaR13 000
Elsewhere in Africa and the GulfUSD 1 500
Live onlineUSD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

23 to 25 Nov 2026OnlineUSD 900
11 to 13 Jan 2027JohannesburgR13 000
15 to 17 Feb 2027Cape TownR13 000
22 to 24 Mar 2027OnlineUSD 900
26 to 28 Apr 2027PretoriaR13 000
31 May to 2 Jun 2027PretoriaR13 000
28 to 30 Jun 2027Cape TownR13 000
16 to 18 Aug 2027OnlineUSD 900
27 to 29 Sep 2027OnlineUSD 900
15 to 17 Nov 2027Cape TownR13 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)