Spokesperson Skills: Tools and Techniques
3 days|Delivered on request
This is a hands-on programme. Delegates spend most of the time working through press release writing and brand positioning on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: spokespeople are frequently appointed without ever having been trained, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with message development, issues management and speech writing in their own organisation.
What delegates leave able to do
- Explain message development to someone who does not do the work, measured against stakeholder mapping methodology
- Spot where issues management is failing before it becomes a finding
- Put speech writing on a footing they can defend to a reviewer
- Take ownership of internal communication rather than escalating it
What the course covers
- Press release writing
- Brand positioning
- Message development
- Issues management
- Speech writing
- Internal communication
- Social media strategy
Who should attend
- executives who face media
- stakeholder relations officers
- marketing managers
