Print this page or save it as a PDF to circulate internally.
Back to the course
Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Strategic Brand Communication
Communications and Public Relations|5 days|Classroom or live online
Strategic Brand Communication looks at this work from the level at which it is resourced and defended. The focus is on media relations, social media strategy and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with community engagement, campaign planning and content planning in their own organisation.
What delegates leave able to do
- Make a decision about community engagement without waiting for a specialist, measured against stakeholder mapping methodology
- Explain campaign planning to someone who does not do the work
- Improve content planning within their own organisation
- Bring stakeholder mapping into line with current good practice
What the course covers
- Media relations
- Social media strategy
- Community engagement
- Campaign planning
- Content planning
- Stakeholder mapping
- Brand positioning
Who should attend
- internal communication specialists
- spokespeople and media contacts
- stakeholder relations officers
- corporate affairs managers
- executives who face media
Fees
| South Africa | R18 000 |
| Elsewhere in Africa and the Gulf | USD 1 800 |
| Live online | USD 900 |
Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 30 Nov to 4 Dec 2026 | Cape Town | R18 000 |
| 4 to 8 Jan 2027 | Lusaka | USD 1 800 |
| 8 to 12 Feb 2027 | Cape Town | R18 000 |
| 22 to 26 Mar 2027 | Cape Town | R18 000 |
| 3 to 7 May 2027 | Johannesburg | R18 000 |
| 14 to 18 Jun 2027 | Pretoria | R18 000 |
| 19 to 23 Jul 2027 | Durban | R18 000 |
| 23 to 27 Aug 2027 | Johannesburg | R18 000 |
| 27 Sep to 1 Oct 2027 | Online | USD 900 |
| 8 to 12 Nov 2027 | Online | USD 900 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)