Strategic Brand Communication
5 days|Delivered on request
Strategic Brand Communication looks at this work from the level at which it is resourced and defended. The focus is on media relations, social media strategy and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with community engagement, campaign planning and content planning in their own organisation.
What delegates leave able to do
- Make a decision about community engagement without waiting for a specialist, measured against stakeholder mapping methodology
- Explain campaign planning to someone who does not do the work
- Improve content planning within their own organisation
- Bring stakeholder mapping into line with current good practice
What the course covers
- Media relations
- Social media strategy
- Community engagement
- Campaign planning
- Content planning
- Stakeholder mapping
- Brand positioning
Who should attend
- internal communication specialists
- spokespeople and media contacts
- stakeholder relations officers
- corporate affairs managers
- executives who face media
