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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Strategic Business Writing
Communications and Public Relations|5 days|Classroom or live online
Strategic Business Writing looks at this work from the level at which it is resourced and defended. The focus is on social media strategy, interview technique and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with investor communication, crisis communication and spokesperson training in their own organisation.
What delegates leave able to do
- Improve investor communication within their own organisation, measured against recognised crisis communication protocols
- Take ownership of crisis communication rather than escalating it
- Make a decision about spokesperson training without waiting for a specialist
- Explain media relations to someone who does not do the work
What the course covers
- Social media strategy
- Interview technique
- Investor communication
- Crisis communication
- Spokesperson training
- Media relations
- Internal communication
Who should attend
- public relations practitioners
- marketing managers
- communications managers
- internal communication specialists
- spokespeople and media contacts
Fees
| South Africa | R18 000 |
| Elsewhere in Africa and the Gulf | USD 1 800 |
| Live online | USD 900 |
Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 19 to 23 Oct 2026 | Online | USD 900 |
| 30 Nov to 4 Dec 2026 | Johannesburg | R18 000 |
| 18 to 22 Jan 2027 | Lagos | USD 1 800 |
| 15 to 19 Feb 2027 | Cape Town | R18 000 |
| 29 Mar to 2 Apr 2027 | Pretoria | R18 000 |
| 10 to 14 May 2027 | Pretoria | R18 000 |
| 14 to 18 Jun 2027 | Pretoria | R18 000 |
| 26 to 30 Jul 2027 | Durban | R18 000 |
| 30 Aug to 3 Sep 2027 | Johannesburg | R18 000 |
| 18 to 22 Oct 2027 | Kampala | USD 1 800 |
| 22 to 26 Nov 2027 | Dubai | USD 1 800 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)