Strategic Business Writing
5 days|Delivered on request
Strategic Business Writing looks at this work from the level at which it is resourced and defended. The focus is on social media strategy, interview technique and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with investor communication, crisis communication and spokesperson training in their own organisation.
What delegates leave able to do
- Improve investor communication within their own organisation, measured against recognised crisis communication protocols
- Take ownership of crisis communication rather than escalating it
- Make a decision about spokesperson training without waiting for a specialist
- Explain media relations to someone who does not do the work
What the course covers
- Social media strategy
- Interview technique
- Investor communication
- Crisis communication
- Spokesperson training
- Media relations
- Internal communication
Who should attend
- public relations practitioners
- marketing managers
- communications managers
- internal communication specialists
- spokespeople and media contacts
