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069 221 6943

ISP TrainingsInnovative Special Projects

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Strategic Campaign Planning

Communications and Public Relations|5 days|Classroom or live online

Strategic Campaign Planning looks at this work from the level at which it is resourced and defended. The focus is on brand positioning, spokesperson training and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with crisis communication, internal communication and press release writing in their own organisation.

What delegates leave able to do

  • Make a decision about crisis communication without waiting for a specialist, measured against stakeholder mapping methodology
  • Bring internal communication into line with current good practice
  • Take ownership of press release writing rather than escalating it
  • Improve reputation measurement within their own organisation

What the course covers

  • Brand positioning
  • Spokesperson training
  • Crisis communication
  • Internal communication
  • Press release writing
  • Reputation measurement
  • Media relations

Who should attend

  • public relations practitioners
  • internal communication specialists
  • marketing managers
  • stakeholder relations officers
  • executives who face media

Fees

South AfricaR18 000
Elsewhere in Africa and the GulfUSD 1 800
Live onlineUSD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

12 to 16 Oct 2026OnlineUSD 900
23 to 27 Nov 2026LagosUSD 1 800
11 to 15 Jan 2027Port LouisUSD 1 800
15 to 19 Feb 2027PretoriaR18 000
22 to 26 Mar 2027JohannesburgR18 000
3 to 7 May 2027DurbanR18 000
7 to 11 Jun 2027DurbanR18 000
12 to 16 Jul 2027AccraUSD 1 800
16 to 20 Aug 2027AccraUSD 1 800
4 to 8 Oct 2027DurbanR18 000
15 to 19 Nov 2027CairoUSD 1 800

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)