Strategic Campaign Planning
5 days|Delivered on request
Strategic Campaign Planning looks at this work from the level at which it is resourced and defended. The focus is on brand positioning, spokesperson training and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with crisis communication, internal communication and press release writing in their own organisation.
What delegates leave able to do
- Make a decision about crisis communication without waiting for a specialist, measured against stakeholder mapping methodology
- Bring internal communication into line with current good practice
- Take ownership of press release writing rather than escalating it
- Improve reputation measurement within their own organisation
What the course covers
- Brand positioning
- Spokesperson training
- Crisis communication
- Internal communication
- Press release writing
- Reputation measurement
- Media relations
Who should attend
- public relations practitioners
- internal communication specialists
- marketing managers
- stakeholder relations officers
- executives who face media
